Agenda for Day 11 SEO Section of class
For the discussion, I will pull from the book The Art of SEO. If you have time, you can browse through the foreword and Chapter 1, which is posted on Google Books. I also linked a couple of PDFs with some SEO-relevant Research. I will try to make sure this is informative and helpful for the class.
Andreuss, P. (2008). 10 Minutes With Mike Murray. Marketing News , 42 (6), 29-31.
Enge, E., Spencer, S., Fishkin, R., & Stricchiola, J. (2009). The Art of SEO (Theory in Practice). Santa Rosa, California: O’Reilly Media.
Jansen, B., Booth, B. D., & Spink, A. (2008). Determining the informational, navigational, and transactional intent of Web queries. Information Processing and Management 44 , 1251-1266.
Wilson, S. (2008). All You Need to Know About SEO. Pharmaceutical Executive , 28 (11), 146, 148.
1. What is SEO?
2. Discuss Readings
Parents pick baby names with available URLs
a) How has online searching become a disruptive event for businesses? individuals?
b) search behaviors and types of search queries
c) algorithm-based ranking, keyword value, link marketing
3. Applying concepts to Social Media & Individual SMO
Sites to Follow for SEO:
- Search Engine Land
- SEOmoz
People to Follow on Twitter:
- Martin David Canchola II @seotips2go
- Kelly Jones @KellyJones
- David Rosen @davidhrosen
- Andrew Shotland @localseoguide
