Setup for Starbucks
Wait in line, place your order, and wait for your order to be called
This particular post is inspired after the person in front me forgot to scoot down to wait for his coffee. As opposed to a buffet/cafeteria style line where you pick something up, scoot, pick something up, scoot, until you reach the end and pay for your selections, stores like Starbucks take the popular approach of order and pay, scoot to the edge of the counter, and wait for your order to be called. People, like I, have taken to this system well and it has become like muscle memory. With that said, it really stuck with me to see someone not realize that you needed to pick up your fancy mocha latte drink at the end of the counter. I wonder if it was because they needed the caffeine to wake up or because they honestly didn’t know? Another case of culture shock perhaps? Regardless, how people adopt this form of “shopping” is an everyday usability study.
All I know is that a grande soy peppermint mocha is delicious, and just in time for the holiday season. Just as long as they hold the whipped cream and easy up on the syrup…
